You've already tried posting when your followers are active, using popular hashtags, and creating super eye-catching content. But why is it that you're not experiencing any engagement? That's where it's important to understand social media algorithms and their impact on businesses like yours.
Social media algorithms are a set of rules that rank a user's feed based on how likely they will interact and engage with content.
Social media platforms use machine learning techniques to analyze user behaviour and engagement, and human curation to review and approve content before it is shown to users.One of the most important factors that determine how a post is ranked by social media algorithms is engagement. Posts that receive a lot of likes, comments, shares, and views are more likely to be shown to more people. In addition, algorithms also take into account other factors like the relevance of the post, the freshness of the content, and the relevance of the post to the user.
In conclusion, understanding how these algorithms work can help you optimize your content and reach more people on social media. It's important to note that social media algorithms are constantly evolving, so it's important to keep an eye on trends and changes to optimize your content and reach more people on social media.